Stop Normalising Fear and Force: Why We Need a New Standard for Care, Learning, and Wellbeing

For generations, animals have been expected to “cope” with whatever humans ask of them: grooming, handling, nail trims, training, travel, new environments, new people, new animals. And when they show fear, we often treat it as an inconvenience rather than a valuable piece of information.

But fear isn’t a training issue. It isn’t stubbornness. It isn’t a personality flaw.

Fear is a welfare issue.

And if we want our pets to feel safe, confident, and connected to us, we need to stop normalising fear and force as part of their everyday lives.

Fear Doesn’t Teach — It Protects

When a dog or cat is afraid, their brain shifts into survival mode. Their heart rate rises, muscles tense, and their ability to learn drops dramatically.

Yet many common responses to fear look like:

But pushing through fear doesn’t make it disappear. It makes it bigger.

Fear spreads. A single frightening experience can generalise to a whole category of situations, nail trims, car rides, strangers, other dogs, and even the home environment.

Force Might Get Compliance, But It Damages Trust

Force can look obvious, such as physical restraint, dragging, pinning, or yelling. But it can also be subtle, pressure, intimidation, cornering, or removing choice.

Force may get a behaviour in the moment, but it teaches the animal something harmful:

“My feelings don’t matter here.”

And once an animal learns that, trust erodes. Cooperation becomes harder. Future handling becomes riskier. And the relationship suffers.

Safety and Choice Aren’t Spoiling, They’re Science

Animals learn best when they feel safe. They explore more, try more, and recover from stress more quickly.

Creating safety doesn’t mean letting pets “run the show.” It means:

This is not indulgence. This is effective, evidence‑based care.

Fearful Behaviour Is Feedback, Not Defiance

Instead of asking, “Why are they behaving like this?” we can ask, “What is this behaviour telling me about how they’re feeling?”

A pet who growls, hides, freezes, or avoids is not being “naughty.” They’re communicating discomfort.

And when we listen, we can redesign the experience:

Fear is not a barrier to progress; it’s a guide.

The Core Message: We Can Do Better for Our Pets

We already know what works:

The shift we need isn’t complicated. It’s cultural.

It’s choosing to stop accepting fear as “just part of it.” It’s choosing to stop using force because it’s faster. It’s choosing to see fear as information, not inconvenience.

And it’s choosing to build a world where our pets feel safe enough to learn, explore, and thrive, not just comply.

What issues are you
having with your pet?